Aktif Bank is now reported as the entity that has increased its brand value the most
Brand Finance announced its survey, namely the Most Valuable Brands in Turkey-Turkey 100 for 2023. Carrying out business as the most comprehensive financial technologies ecosystem in Turkey, Aktif Bank increased its brand value by 153 percent on year-on-year basis and climbed up 36 ranks and ranked the 50th.
Going beyond being an investment bank and carrying out business as the most comprehensive financial technologies ecosystem in Turkey with not only N Kolay, its digital bank, but also its subsidiaries, each of which acts as the pioneer in its industry, Aktif Bank ranked, for the second time, among the "Most Valuable 100 Brands in Turkey", announced in consequence of the survey conducted by Brand Finance, the world’s leading independent brand valuation consulting firm. With an increase by 153 percent, Aktif Bank reported the highest rate of increase at the values of the brands in such list.
As based on the results of the survey, conducted for the most valuable brands in Turkey and drawn up this year for the 17th time by Brand Finance, Aktif Bank climbed up 36 ranks and ranked the 50th in the "Most valuable brands in Turkey - Turkey 100" list, drawn up in the light of the data for 2022-2023.
Highlighting that Aktif Bank has increased its brand value by 153 percent as based on the said survey, Aysegul Adaca, the CEO of Aktif Bank, said; "We are addressing to a customer base, which becomes broadened more and more each passing day, thanks to the investments we have been making in technology, our increasing product diversity and our strengthened service channels. We not only solidify our brand in light of such strategy, we have established around customer satisfaction, but also feel pleased to achieve profitable and productive growth figures. I would like to express thanks to all of our Aktif Bank teams and valuable customers that have powered up our brand."