The representative of new generation banking, Aktif Bank has opened in Kayseri its first branch office to work with the "Urban Banking" concept, on May 5, 2009.
The representative of new generation banking, Aktif Bank has opened in Kayseri its first branch office to work with the "Urban Banking" concept, on May 5, 2009.
Renewing its strategies, manpower, building and name and defining itself in a structure based on the new communication and information technologies and changing client trends in our country and the world as part of its reorganization program launched 15 months ago, Aktif Bank will perform "urban banking" with its branch office opened in Kayseri, one of the most important commercial and cultural centers in Turkey.
New client preferences shaped by the new technologies are being transformed into accessing the service at the place of need without visiting the branch office physically. Making all the investments in the information and communication technologies and high caliber manpower and not the branch offices, Aktif Bank eliminates the need to go to the branch offices for any banking transactions by taking the high quality services to the worksites of the clients who do not want to go and do not go to the branch offices, the shopping centers they do shopping and their homes and by defining itself as the "Direct Bank" in this respect.
Aktif Bank positions itself with only one branch office in the cities where it opens branch office so that it can meet only the compulsory needs of its commercial clients with the concept referred to as "urban banking" so as to become the bank of only that city. As for the individual clients, it works with the principle of providing the service in site at the place of need with its "Direct Banking" concept.
Stating that they would meet all the financial needs in the city by means of specially positioned products and services within the scope of the "Urban Banking, Dr. Önder Halisdemir, the General Manager of Aktif Bank held a speech on the occasion of opening of the branch office and said, "As Aktif Bank, we like dreaming and realizing such dreams. We have dreams for Kayseri and now, we are here to make them true. And we saw that you, the people of Kayseri, have the high ability to dream and make them come true. You have built an excellent city making the impossible possible and now we have newer and greater dreams. We came here to become the bank of Kayseri. We came here not to open our branch office but to become our bank."