EkoLig Report for 2018 released by Aktif Bank:

EkoLig Report for 2018 released by Aktif Bank:

Revenues of Super League reach up to 3.2 billion TRY

Aktif Bank, the largest privately owned investment bank in Turkey, released the third issue of EkoLig - Football Economy Report under which the revenues and economic view of Turkish Football were scrutinized.  Super League achieved a growth rate of up to 40 percent during the last two seasons in three major revenue items of the football economy; namely match-day revenues, live broadcasting revenues and commercial revenues. Total revenues of Super League increased up to 3.2 billion TRY in 2017-2018 football season from 2.3 billion TRY achieved during 2016-2017 football season.

Providing substantial contributions to the Turkish sports community with not only its financial support but also its knowledge, Aktif Bank held a press conference on Wednesday, November 14, 2018 upon attendance of Dr. Serdar Sümer, CEO of Aktif Bank, and Ceyhun Kazancı, General Manager of Passolig, to publicize the latest issue of EkoLig, the most extensive report of Turkey that has been shared with the sports community regularly since 2016 by Aktif Bank. Executives from several organizations providing their supports to the Turkish football community especially executives from the Turkish Football Federation (TFF), and representatives of the football clubs attended the press conference.

Stating that they hope EkoLig Report, scrutinizing the revenues of the leading leagues in the European football community and Super League, will provide an intellectual contribution to football economy and promote generation of action-based opinions, Dr. Serdar Sümer, CEO of Aktif Bank, said: "We can all see that Spor Toto Super League, which achieved a financial growth of 1 billion TRY in the last season, forges ahead to be a global brand. Achieving a stable financial growth independent from the achievements on the pitch is a close concern for all stakeholders of the football community under such a fierce competition across the global football market with an annual value of more than 50 billion USD."

Ceyhun Kazancı: 'An increase attained in all 3 major revenue items'

Sharing the leading financial developments across the European football community and Super League during the last two seasons with the press members, Ceyhun Kazancı, General Manager of Passolig, said: "The live broadcasting revenues amounted to 1.5 billion TRY, the match-day revenues amounted to 400 million TRY with an increase by 52 percent, and the commercial revenues of 18 teams through more than 250 advertising and sponsorship agreements exceeded

1 billion TRY in the last season across Super League, one of the fastest growing leagues of Europe. All these developments show that the Turkish football takes concrete steps to become a global brand.

Galatasaray becomes the champion of the pitch while Besiktaş becomes the champion in revenue

Finishing 2017-2018 season as the champion, Galatasaray raised its revenues to 517.5 million TRY with an increase by 49 percent from 347.2 million TRY achieved in 2016-2017 football season. Although the league-champion Galatasaray increased its revenues most in percentage terms,

Besiktaş attained the top-ranking position in revenue ranking during 2017-2018 football season. Enjoying the top-ranking position in the revenues competition of the league with its revenues of 521.1 million TRY during 2016-2017 football season, the Black Eagles maintained their financial growth in 2017-2018 football season, and became the highest-earning team of the season with its revenues of 729.1 million TRY.

Success story of the league: Göztepe A.Ş.

Promoting to Super League again 14 years later after defeating Eskisehirspor in the Play-Off finals for Spor Toto 1. League on June 4, 2017 during 2016-2017 season, Göztepe was one of the most remarkable teams of the league with both its accomplished performance on the pitch and fan support in 2017-2018 football season.  Finishing the season in the 6th place with 49 points, the representative of İzmir reflected its sportive achievement to its financial statements with its revenues around 100 million TRY.  Göztepe raised its average attendance to 7 thousand 99 with an increase by 73 percent in 2017-2018 season. Furthermore; while the average no-show-up rate was 25.3 percent in Super League, Göztepe attained the top-ranking position in terms of fan support as the team with the lowest no-show-up rate (7.4 percent).

EkoLig in Figures

  • 6.4 million people went to the stadiums to watch Super League matches in the last 2 seasons.
  • The average attendance of 8.940, achieved in 2016-2017 season, increased to 12.821 with an increase by 43 percent in 2017-2018 season.
  • Galatasaray became the attendance-rate champion with its average attendance of 40,778.
  • Achieving an increase by 166 percent, Akhisarspor was the team, which increased its average attendance most.
  • Super League teams yielded match-day revenues around 400 million TRY throughout the season.
  • Team with the highest match-day revenues: Galatasaray (128.5 million TRY)
  • Team with the highest number of tickets sold: Fenerbahçe (297,270 tickets sold)
  • Average ticket price of Super League: TRY 69.85
  • Team acquiring the highest revenue per ticket: Galatasaray (TRY 161.80)
  • Team acquiring the lowest revenue per ticket: Demir Grup Sivasspor (TRY 17.02)
  • Around 350 thousand persons watched the 15 matches, played in the European Cups, live at stadiums.
  • Stadium with the highest attendance rate: Ali Sami Yen Sports Complex TT Stadium (833,597)
  • More than 1 million sports lovers purchased Passolig Card during 2017-2018 season. The number of card holders reached up to 4.1 million by the end of the season.
  • 15 percent of fans entered the stadiums through their mobile phones by means of Passo Mobile Application.
  • 1.2 million out of 1.7 million tickets, sold by the teams of Super League throughout the season, were purchased on Passo.com.tr and Passo Mobile Application.
  • No-show-up rate decreased to 25 percent in 2017-2018 season from 33 percent reported in 2016-2017 season.  
  • The team which generated the highest revenue in financial statements of the league: Besiktaş (729.1 million TRY)
  • The team with the highest commercial revenues: Besiktaş (198.5 million TRY)
  • The team with the highest live broadcasting revenues (including the revenues from Ziraat Turkish Cup): Galatasaray (169 million TRY)